The Very Best: 9th IMA World Beat Song & Album Nominee
THE INDEPENDENT MUSIC AWARDS
Nominee Spotlight- WORLD BEAT SONG & ALBUM
BAND NAME: The Very Best (Esau Mwamwaya and Radioclit are The Very Best)
WEB SITE: www.myspace.com/theverybestmusic
NAME OF LABEL: Green Owl
HOMEBASE/COUNTRY OF ORIGIN: Malawi/Sweden/France/UK
WHERE WAS THIS ALBUM RECORDED? In London, UK
ARTISTS ON THIS TRACK: Esau Mwamwaya singing together with Ezra Koenig from Vampire Weekend. produced by Radioclit
NAME OF ALBUM NOMINATED SONG IS ON: Warm Heart Of Africa
DESCRIBE THE STORY BEHIND THIS SONG: Ezra from Vampire Weekend and we had been talking about doing something for The Very Best album for a while. One day, he called us and was in London with a couple shows canceled, so he popped in the studio. We had made the instrumental that morning. Ezra and Esau both really liked it and wrote and recorded the song in two days.
WHAT UNUSUAL INSTRUMENTS OR TECHNIQUES DID YOU USE ON THIS ALBUM? We wanted to go for a sort of new high life Pop sound. Dirty but happy and Pop. Ezra is an amazing singer and songwriter, so he wrote the hook in an hour or so; then Esau jumped in and just free-styled his melody , then sat down for a while and wrote the word for it. It’s usually how we work.
DID FANS HELP FUND THIS PROJECT? No. We gave our last project, Mixtape, away for free. It’s almost the opposite of fans funding it. Mixtape was downloaded more than 450,000 by now and it’s great, we like to give things for free. Our fans funded us with their support.
WHO IS SITTING IN YOUR AUDIENCE? Happy, forward thinking people of all ages.
WHAT MAKES YOUR FANS UNIQUE? They’re eager to hear something totally fresh.
WHERE HAVE YOU TOURED? USA, Europe, Africa & Australia.
WHAT ARE YOUR FAVORITE PLACES TO PLAY? Malawi is a favorite place. The Lake of Stars festival is always amazing.
WHAT HAS BEEN THE BAND’S MOST EXCITING MOMENT TO DATE? The day we met Esau in his junkshop outside our studio. He told us he was a drummer, so we invited him. Turned out he was a singer and in the last three years we made an album, a mixtape and toured all over the world. Everything has been super exciting!
WHAT’S IN THE WORKS FOR 2010? A lot of touring, football World Cup shows in South Africa, working on a new mixtape and a new album and working with a lot of other artists. So many things, we never rest.
FINISH THIS SENTENCE: THE MUSIC INDUSTRY IS… Changing.
WHAT IS YOUR DEFINITION OF SUCCESS? To be happy no matter what goes on.
WHAT’S ON YOUR IPOD THAT WOULD SURPRISE YOUR FANS? A lot of Classical music.
NAME SOME ARTISTS YOU ARE CHAMPIONING: Marina Gasolina, Douster, Vampire Weekend and R Kelly.