As Founder & Chief Creative Officer of The Orchard (global leader in digital music, video, new media and brand services), Richard Gottehrer is among the first industry evangelists of digital distribution. Over the past decade, his influence has helped transform The Orchard from a digital distribution company to a full-fledged global music and film organization with a comprehensive suite of marketing, distribution and media services, simultaneously developing and shaping the way content is distributed and sold throughout the world. He began his career in the music industry as a songwriter, penning classics such as “My Boyfriend’s Back” and “I Want Candy,” and was an artist in a 1960s pop group, The Strangeloves. He co-founded leading independent record label Sire Records with fellow luminary Seymour Stein in 1966. Sire was later sold to the Time Warner Corporation, and Mr. Gottehrer went on to make a name as a multi-platinum producer for well-known music acts, including Blondie, The Go-Go’s, The Raveonettes and Joan Armatrading.