With Billboard, we’re transforming the conventional storytelling landscape from passive amusement to engaging entertainment. Billboard is a cross platform story told from multiple perspectives about Casey Lindeweiler, a sudden entrepreneur who inherits the WTYT 960 radio station from his father.
To pull the station out of the ratings basement, Casey decides to pull out one of the oldest tricks in radio, the wacky contest. Casey’s idea is to host a billboard sitting contest where four people will on a catwalk in front of a billboard. Whoever lives up there the longest will win a mobile home and “nine-sixty” thousand dollars. Unprepared for the spotlight, Casey attempts to rise to the challenge of running a business but his anxieties rise the longer the contest goes on.
Billboard includes a feature film, web series, live events and a virtual alternative rock AM station. The project stars John Robinson (Lords of Dogtown), Leo Fitzpatrick (Kids), Independent Spirit Award winners Heather Matarazzo (Welcome to the Dollhouse) and Eric Roberts (Dark Knight) in this truly independent movie, directed by Zeke Zelker.