Mariana Masetto

14th Annual World Beat Song Nominee
13th Annual World Beat Album Nominee

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Vote Now For This Artist At The 14th Vox Pop

Hear More At The 13th Vox Pop

Record Label: Bumbunita música


Home Base: Argentina

Genre: World Beat

Category Entered: Song

Work Submitted: “Solcito”

Artist Featured: Mariana Masetto

Label: Bumbunita Música

Who are your influences?: Nana Vasconcelos, Amadou et Mariam

Describe your nominated work: It’s a song where I wanted to talk about my feelings with the sun. I thought the cuatro venezolano played like the blood of the story and percussion like an actor beating with the lyric.

Did you use any unusual effects or instruments in this recording?: No. I used traditional instruments and effects.

Were there any happy accidents while in the studio, or did everything go as planned?: When I thought of the percussion of the song like an actor, I never had a plan of how would be it. Ariel played only over the cuatro to feel the tempo imagining the lyric. After the first take, the percussion was amazing because it had the exact feel as the text. We were both surprised.

How did you raise the funds for this project? How long do you expect it will take to recoup your out-of-pocket recording expenses?: I am independent producer. I paid each movement until the final product. I am teacher of vocal music with percussion. At the moment, it’ll be so difficult to recoup the recording expenses. For now, it’s an investment that gave me good things like this nomination and many people are listening and looking at my work around the world. My project is traveling with my music and I think it will be the way to catch success in a way.

Why did you choose to submit this work to The IMAs?: I saw that being independent is the new way to work and I think that this award is the most important to show my work to many people around the world.

What’s your definition of success and how will you know when you’ve achieved it?: For me the success in the music is when the people can feel the emotion that I wanted to give in my song. I work looking for each word and sound, searching for the best connection to my soul. I receive happiness in each live show or, in particular, messages of love from each person. I want to spread my work around the world and I want to give people of other places my musical point of view.

How will you leverage your IMA honors to achieve your career goals?: Working online in each platform to show this special nomination. I made a video of the song and I will promote in all possible ways. It’s really important for me.

Who’s sitting in your audience and what makes your fans unique?: My kind of music is for people that want to listen to the antique way of singing with only the voice and a few instruments. Sometimes, I add an harmonic instruments because I love to make my salad with more species but my way is to give my soul with the rhythm. I think my fans like to listen this kind of music: simple and direct from my soul.

What is your guilty pleasure on the road? Any close calls or mishaps while on tour?: I would like to practise Iyengar Yoga 5 minutes before to sing and drink our favourite infusion “Mate”

Are there any songs you wish you wrote and why?: Well I love the process of writing songs. Now I am writing new songs, I want to add music in my way to feel. It’s a better way to show my emotions because it comes direct from my soul.

What artists are you listening to that would surprise your fans?: Bjork.

How do you discover new music? Do you buy music or are you content with streaming?: In general, I listen the new music online. For example YouTube & Soundcloud, but I love to buy CDs. Unfortunately, in my country, it is not so easy to get all the music on CDs.

How will musicians make a living if fans continue to expect music to be free?: Well, it’s really difficult. The way to earn money for the artist is in live concerts. At the moment, not many people can sell a lot of mp3s because streaming is growing so fast. I think people should understand that the artist is working with the most beautiful thing for all the people around the world: “the Music” that knows no frontiers or languages. You only should feel emotions, but artists live in this world. It’s not virtual. It’s a person working. It’s very important today to perform live concerts. It’s important to understand that if the music is from an independent musician, it doesn’t have much support and needs to earn money to live. If the musician is supported by a big label: “voila,” he can make music without any problem. The river has two ways at the moment. The other possibility is to understand that the artist should compose more and more songs and earn the money via editorial music. It’s possible today. So it’s not so bad. It’s time to change faster than before.

What don’t fans/audiences understand about the music industry today?: Not all people understand what’s happening at the moment. The young people know a lot, but there are many things growing and changing everyday. One thing that’s clear is that the future is in streaming music on a cellular phone or smart TVs…also a lot of music videos and live concerts. People love videos. Today, it’s the first way to find music before the other platforms. CDs are dying. It’s not a way to earn money and I think for the independent artist, it’s better too. It was a big business for the famous labels that now is looking for another business: editorial way, partner in live concerts, partners in streaming cellular, and so on.

Are digital singles/EPs vs. full albums the future?: For me the future is in singles. I think if I make singles the people can always see I am working and making new videos with a short budget. Before, I needed to invest a lot of money and wait to make the album a big effort. Now it’s more streamlined, with only a song or two each month. It seems I am always making new things, new covers, new pictures, new songs throughout the year. Meanwhile, I am adding songs to my concerts.

Finish this sentence: The music industry is…is a sea where artists can swim with more energy; where the only goal is to give music to the people. The people want to listen to the artists, and will go to concerts, listen/view them online, or buy mp3s.

What do you have in the works for the upcoming year?: I have 3 new songs ready now and I am working on anothers. Some of them I are my favorites songs today. I am exploring new sounds with new instruments, too.