Various Artists: Occupy This Album

12th Annual Compilation Album Vox Pop Winner

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Record Label: Music For Occupy

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Work Submitted: Occupy This Album

Which genres of music are represented on this compilation?: Rock, Americana, Folk, Jam Bands, Reggae, Hip Hop, Electronic, Soul, Singer/Songwriter, Jazz, Alternative, Underground Indy

Categories Entered: Compilation Album

Artists Featured: Matt Pless, Yoko Ono, Warren Haynes, Arlo Guthrie & Family, Joan Baez – James McMurtry and Steve Earle, Willie Nelson, Jay Samel, Thievery Corporation, Jackson Browne, Third Eye Blind, Patti Smith, David Crosby and Graham Nash, Dar Williams, Lucinda Williams, Loudon Wainwright III, Deborah Harry, Llooyd Cole, Michael Moore, Ani Difranco, Our Lady Peace, Toots & The Maytals, Yo La Tengo & The Lost City Rumblers, Tao Rodriguez Seeger, The Mammals feat. Pete Seeger, Garland Jeffreys, Thievery Corporation, Nanci Griffith, Joseph Arthur, Girls Against Boys, Anti Flag, Jill Sobule, UNKLE, Tom Morello, The Pimps Of Joytime, Immortal Techique, Mogwai, Amanda Palmer, Nadirah Shakoor, Dylan Chambers and Lester Chambers, Machan, David Amram, Vanucci featuring Robert Brentley, Throin Caristo, Mother Feather, The Layaways, Angels Of Vice, Marcus Blake, Bill Mlotok, The Swedes, Jess Lenat, Renegade Creation MF Madness, , Jason White, Hanne Hukkelberg, Nadirah Shakoor, Chris Pierce, The Occubilly Brothers, Aliza Have, Greg Smith and The Broken English, Andrew Vladeck, Jasiri X, Rejectionist Front, Kanaska Carter, Mike + Ruthy, Lauren Diamond, Jennie Arnau, Ronny Elliot, Born I Music, The Nova Echo, New Party Systems Feat Kyp Malone, Dangerfield, Joel Rafael, Carolyn Wonderland, Los Cintron, Mystic Bowie, Harry Hayward, Gentleman Brawlers, Nickodemus, Julie B. Bonnie, Build The Sun, Stephan Said, Fear Nuttin Band, Junkyard Empire, Mike Rimbaud, Thee Oh Sees, Chroma, The Middle Eight, Ace Reporter, Taj Weekes and Adowa, Gabriel Aldort, Ladytron, Black Dragon, Richard Barone, Aeroplane Pageant, Papercranes Feat Rain Phoneix, Cosmonaut, My Pet Dragon, George Martinez and The Global Bock Collective, and David Amram

Label: Music For Occupy

What is the common factor and/or theme between all the songs on the compilation?: The album was inspired by the Occupy Wall Street movement.  The theme of the album was to bring together 99 artists for the 99% from nearly every genre of music, of every generation, with as much of the world as possible represented, to perform socially conscious music that spoke truths to it’s audience far beyond the constraints of corporately controlled “pop” music.  Music For Occupy has aptly dubbed this album as the beginning of a new era/genre of protest music called “Movement Music”.  Movement Music encompasses all music that speaks truths of the world in which the majority of us live.

All artists, producers, engineers, recording studios, and many others donated their time, and efforts towards creating this massive compilation that spans over 5 discs digitally.  “Occupy This Album”

What was the reason for the compilation? (i.e. purely commercial, raise awareness/funds for a cause, to showcase roster, educational etc.): To raise awareness around the many social issues that are effecting so much of our world.  The governor’s of our world have allowed the corporations of our nations to tare apart our liberties, and rule our earth.  With only a collective voice, and consciousness this may be combatted?   All proceeds from the sale of “Occupy This Album” will go towards sustaining the Occupy movement, including it’s recent efforts for Hurricane Sandy relief.

Why were these songs selected?: We selected songs based off of particular genres, talent, and most importantly relevance to our project.

How will the compilation be distributed?: Music For Occupy produced “Occupy This Album”, and it was distributed through Razor and Tie distribution through their Sony BMG distribution network.

Who is the intended audience of this compilation?: The 100%

Why did you choose to submit this work to The 12th IMAs?: Independent music is the most important music that exists in our country.  The IMA’s are a place where you don’t have to be “pop”, or have a ton of money to be nominated or win.  The digital music revolution has allowed listeners to become familiar with many artists, compilations, and genres than no one ever thought possible for one listener to experience.  This has opened many doors for independent artists who otherwise may never have been known.  Indepnendent music is the most important of today, which in turn makes the IMA’s the most important music awards.

How will you leverage your IMA honors to achieve your career goals?: The IMA’s are the most respected awards by the indy music community.  We are honored by the nomination and only hope that it brings greater light to the causes we make it our goal to highlight.  Music For Occupy’s founder and Executive Director/Executive Producer of “Occupy This Album” Jason Samel hopes that his organization will find far greater success and recognition with the help of the IMA’s amazing marketing programs offered to it’s winners.

Are digital singles/EPs vs. full albums the future?: The future is left unwritten, and with so much uncertainty in our industry, and world I think it is too hard to say. We believe that albums will always have their place.

Are compilations harder or easier to promote/sell? Please explain: Much harder, especially when we are talking about a compilation with so many genres represented AND with 99 songs.  Most people want to buy an album and listen to the genre of music that they most enjoy, or an artist that they most enjoy, with one or maybe 2 discs of music. This album’s intention was to represent the size, scope, and message of the Occupy movement, which included folks from every race, creed, religion, sexual preference, political preference, grenre, and country so therefore we included music from many genres, and numerous countries.

How will musicians make a living if fans continue to expect music to be free? They won’t.

What don’t fans/audiences understand about the music industry today?: Much of the industry is controlled by the o’ mighty dollar.  In turn this means if your music is not popular enough by the folks who purchase the most music (young listeners) it likely will not be played on the radio, or be placed on the shelves of most record stores/electronic giants. Shut off your radio, stop buying music from the major retailers, and go and discover the world of amazing independent artists all over the world on the internet!

What do you have in the works for the upcoming year?: Buy This Fracking Album – a compilation album created to increase awareness about the Fracking Industry and it’s extremely detrimental effects to our environment and our health.

Finish this sentence: The music industry is…a difficult world these days, but we find hope and promise in the music that speaks truths to it’s listeners.